- Reduce 24x7 bandwidth requirement for repetitive content
- Increase ad revenue
- Reduce operational complexities
- Schedule interspersion of live events
|
|
 |
A national ad-supported network was looking for a way to efficiently manage its linear video channel. Previously, to create a 24/7 broadcast the network repeated 8 hour programming blocks 3 times a day. Bandwidth utilization was one of the network’s largest operating expenses.
WEGENER® provided the network with a cost-effective solution to reduce the bandwidth requirement.
Using the WEGENER iPump® Media Server, the network was able to transmit all of its programming in 4 hours, 2 times a month, and seamlessly playout a file-based broadcast channel. The iPump Media Server is an integrated digital satellite receiver and multi-media server. It is part of WEGENER’s complete end-to-end solution for content delivery and management. It allows a central network operator to rapidly distribute and manage media content to multiple sites.
In this application the file-based broadcast channel is made of a collection program segments and ads. The network operator creates and distributes a playlist to determine in which order the program segments play out.
The national ad-supported network used this distribution method to:
- Reduce satellite transponder costs by 93%
- Manage repetitive programming
- Deliver one program guide for time shifted broadcasts
- Minimize production work to replace ad spots as advertising contracts changed
Additionally, the WEGENER solution can support the network’s business needs to:
- Increase ad revenue with the inclusion of regional programming and/or regional advertising
- Take advantage of bandwidth savings to launch additional channels
- Insert live programming delivered via satellite
> View PDF of File-Based Broadcast Channel Case Study
|
