WEGENER supplies encoder solutions used by commercial television providers and advertisers to integrate Nielsen Media Research audio watermarking technology into their programming.
As more television stations migrate to network distribution models where program content is distributed in compressed ATSC format from origination through the local network affiliate and then on to the consumer’s home, WEGENER NAVE™ IIc Nielsen Audio Encoder is the first product to encode the Nielsen Media Research proprietary NAVE identification information into a compressed ATSC transport stream. Nielsen Media Research collects television audience measurement for television stations in 210 television markets in the U.S.
WEGENER produces and distributes the SpoTTrac® encoder for Nielsen. It is part of a syndicated offering for advertising agencies, advertisers, public relations companies, broadcasters, producers, and non-profit organizations. Designed to support the SIGMA™ and KeepingTrac™ applications,SpoTTrac® incorporates audio and video technology for broadcast verification of commercials, PSAs, electronic press kits and other spots.