- Increase advertising revenue by regionalizing spots (commercials)
- Maintain consistency across disperse locations
Background music is a key environment branding tool in retail and restaurant establishments. It provides a consistent corporate-branded environment and opportunities for retailers to highlight special offers to patrons. Since 1982, WEGENER has provided 4 generations of in-store audio technology and equipment - including 100,000 digital receivers, of which over 60,000 of these include on-board digital storage.
To ensure reliable 24/7 operations, WEGENER leverages broadcast expertise and advanced network control capabilities to remotely control each receiver for ‘hands-free’ operations. Employees at retail locations do not have to worry about or interact with the receivers - functions and upgrades are scheduled and managed remotely from the control center.
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